Swarovski Mobility introduced the Crystal FrontIQ Head Lamp for the first time at Driving Vision News Lighting Workshop in Detroit on September 9-10, 2025, one of North America’s leading trade events for automotive lighting technologies. Alongside the established Crystal Luminous Wing Mirror, this premiere marks a strategic entry into the US market. The showcased crystal-integrated lighting solutions offers new possibilities for enhancing vehicle aesthetics, brand identity, and functionality. With a focus on premium materials, intelligent light behavior, and customizable design, Swarovski Mobility sets new standards in automotive innovation.
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A century of innovation, craftsmanship, and collaboration—on May 17, 2025, Swarovski Mobility joined long-standing partner Marquardt in celebrating its 100th anniversary. To mark this milestone, the concept car The Centum was unveiled, featuring stunning crystal enhancements by Swarovski Mobility. The project showcases how crystal artistry can elevate automotive design to new levels of sophistication and emotional impact.
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Swarovski Mobility made its official debut in the Asian market on April 23, 2025, as a Premium Sponsor of Car Design Dialogues in Shanghai. The event marked a major milestone in the brand’s global expansion and provided an ideal platform to showcase its advanced crystal applications to the Asian automotive design community. With innovative concepts and new collaborations on display, Swarovski Mobility demonstrated its commitment to shaping the future of vehicle interiors and exteriors in one of the world’s most dynamic mobility markets.
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Swarovski Mobility once again demonstrated its commitment to design innovation and industry collaboration as a Premium Sponsor of Car Design Dialogues by Car Design News. Held on April 8, 2025, during the renowned Salone del Mobile in Milan, the event provided a high-profile platform to showcase the Emotional Cockpit and engage with leading voices in automotive and design.
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A proud moment for Swarovski Mobility and its long-time partner, AUMOVIO: On February 21, 2025, the groundbreaking Emotional Cockpit was honored with the German Design Award in the “Excellent Product Design” category. This recognition highlights the power of innovation, design excellence, and strategic partnerships in shaping the future of automotive interiors.
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An important milestone for Swarovski Mobility—on May 26, 2025, the new showroom opened its doors on the ground floor of the Campus. The impressive space is more than just an architectural highlight—it is a lively center for customer visits and presentations, impressively underscoring Swarovski's growing importance as a driving force in the automotive industry.
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At CES 2025 (January 7–10), the Emotional Cockpit was unveiled—an innovative vehicle interior developed in partnership between Swarovski Mobility and AUMOVIO. Featuring crystal-framed displays with Aurora Borealis shimmer and advanced AI controls, this design sets a new benchmark for luxury and emotional connection in automotive interiors for OEMs and car designers.
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London, 5 December 2024—At the CDN People Awards 2024 gala held at the Londoner Hotel in Leicester Square, Swarovski Mobility proudly sponsored the Lighting Design category, celebrating cutting-edge innovation in automotive lighting. The event honored visionary teams shaping the future of mobility through creativity and advanced technology, with Swarovski Mobility championing the vital role of lighting in modern vehicle design.
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Swarovski Mobility is proud to debut its latest innovation in automotive interior design—the Crystal AIR-VENT, an advanced design demonstrator that redefines the boundaries between form, function, and aesthetic luxury. This revolutionary concept had its world premiere at the CDN Car Design Night in Milan on April 16, 2024, aligned with this year’s theme: "Rethinking Luxury in Automotive Design."
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Unveiled on January 9, 2024, at CES in Las Vegas, the world’s first Crystal Center Display redefines the luxury in-vehicle experience. Developed by Swarovski Mobility and Continental, this innovation sets a new benchmark in premium automotive design. Discover how advanced materials and cutting-edge display technology converge to shape the future of human-machine interface.
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Experience the fusion of luxury design and cutting-edge interface technology. The Marquardt Crystal Steering Wheel—developed through a visionary collaboration between Swarovski Mobility and Marquardt—delivers a sleek, intuitive control solution for next-generation vehicle interiors. This innovative component enhances user interaction while elevating cockpit aesthetics, setting a new benchmark for how elegance and functionality can co-exist on the steering wheel.
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Experience the next evolution in automotive interiors with the Crystal Steering Wheel—where intuitive functionality meets high-end design. This pioneering concept integrates touch-sensitive, backlit Swarovski crystals into the steering wheel, offering a seamless blend of user interface innovation and luxurious craftsmanship. The result: a transformative, premium interaction at the heart of the driving experience.
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Experience the evolution of vehicle interiors where form meets function. A pioneering collaboration between Swarovski Mobility and Kurz introduces a next-generation Human-Machine Interface (HMI) panel, blending intuitive technology with sophisticated design. This touch-sensitive innovation integrates seamlessly into cockpit surfaces, delivering immersive lighting experiences and redefining how drivers and passengers connect with their vehicles.
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