Elevating Automotive Interiors and Exteriors

At Swarovski Mobility, innovation is the cornerstone that inspires every detail of our design process. We specialize in cutting-edge exterior and interior projects crafted to enhance both vehicle aesthetics and functionality. By collaborating closely with a diverse network of specialist service providers and industry experts, each development achieves the highest standards of quality, precision, and sophistication. From impressive exterior details to subtle, refined interior accents, our solutions continually set new benchmarks in luxury, style, and design excellence. Every creation is thoughtfully engineered to seamlessly merge striking visual appeal with outstanding performance, embodying the future of automotive innovation. Through this fusion of artistry and technology, Swarovski Mobility redefines what it means to elevate the driving experience.

Exterior

Crystal Luminous Wing Mirror

Produced in-house with SP3 | Launch Year: 2025

The Crystal Luminous Wing Mirror redefines exterior vehicle lighting with crystal-enhanced indicators, moving caustics, and a blind spot assistant. A 3D caustic crystal at the mirror’s base projects dynamic, flowing light patterns onto the door’s vertical surface using controllable LEDs. The mirror indicators and daytime running lights incorporate three clear crystals paired with a scattering optic, producing captivating sparkling effects. Inside the mirror arm, a crystal with shy-tech technology provides an on-demand display to alert drivers of vehicles in the blind spot. This innovative design enhances safety and aesthetic appeal for modern vehicles.

"Town Light"

Produced in partnership with SP3 | Launch Year: 2021

The “Town Light” model demonstrates highly efficient light guidance through total internal reflection—without the need for diffusers or reflectors. A rear-mounted, free-radiating LED couples light   into a transparent, photometrically optimized crystal, producing precise illumination with a sharp horizontal cutoff. The crystal's facets can be adjusted to create customizable decorative lighting effects, achieving up to 70% light utilization. With its clean light output and freedom in aesthetic design, this concept showcases how optical engineering and material design can shape efficient, elegant lighting solutions for next-generation vehicle exteriors  and ambient applications.

Crystal FrontIQ Head Lamp

Produced in partnership with LEONHARD KURZ | Launch Year: 2025

The Crystal FrontIQ Head Lamp showcases the future of automotive lighting by combining advanced headlamp technology with refined crystal aesthetics. Developed in collaboration with LEONHARD KURZ, it integrates radar-permeable crystals as active design elements. These customizable crystals guide light precisely while creating a distinctive visual signature that enhances brand identity and perceived value. A turquoise light line along the upper edge signals automated driving, while holographic carbon textures on the inner edge add a unique design statement. Fully adaptable to any vehicle model, this concept pushes the boundaries of lighting design and crystal integration.

Interior

Crystal Rotary Controller

Produced in partnership with Marquardt | Launch Year: 2025

The Crystal Rotary Controller is a premium multidirectional control element designed for luxury vehicles, featuring a cylindrical cavity for customizable static inlays. Developed for Marquardt’s 100th Anniversary concept car, “The Centum,” it highlights a distinctive three-stage color effect achieved through layered crystal colors bonded with optically invisible adhesive. The central area allows integration of alternative logos or digital displays, enhancing customization. Its innovative design ensures the crystal rotates smoothly while the center remains aligned, offering exceptional tactile feedback and elevating the user experience in advanced vehicle interior control systems.

Emotional Cockpit

In collaboration with AUMOVIO | Launch Year: 2025

The Emotional Cockpit is an innovative vehicle interior concept that merges luxurious design with cutting-edge display technology. Developed by AUMOVIO in collaboration with Swarovski Mobility, it features displays encased in precision-cut Swarovski crystals, offering a unique sensory experience. Key highlights include an intuitive floating crystal control element, AI assistant, and “Aurora Borealis” coating for emotive color gradients. With high-brightness TFT and micro LED displays, the cockpit allows for personalized interaction and emotional connection. This concept enhances user experience by appealing to all senses, offering new ways for drivers to express personal style and experience luxury.

Crystal Central Display & Onyx Display

In collaboration with AUMOVIO | Launch Year: 2024

The Crystal Central Display & Onyx Display features an innovative crystal sandwich design with high-performance transparent LED displays seamlessly embedded between layers. Utilizing Magic Dark effect crystals made from transparent materials, this solution achieves striking dark appearance with minimal light absorption and no color distortion. Thanks to a special cutting angle, the crystals maintain exceptional transparency while appearing almost opaque when inactive. This technology offers a sleek, modern display experience that combines clarity, elegance, and advanced lighting control for next-generation vehicle interiors.

Crystal Air Vent

Produced in-house with SP3 | Launch Year: 2024

The Crystal Air Vent combines ventilation functionality with dynamic ambient lighting and innovative caustic effects, controlled via touch-sensitive crystals. Users can swipe to adjust fan speeds and experience seamless color transitions from red to blue that correspond with temperature changes. Featuring a sleek shy-tech effect for icons and symbols, this design offers multiple lighting modes—including welcome back lighting, temperature-based color shifts, and elegant caustic projections on the front surface. With modular usability highlighted by reflective grooves, the Crystal Air Vent delivers a versatile, interactive, and visually captivating element for modern vehicle interiors.

Crystal Steering Wheel

Produced in partnership with Marquardt | Launch Year: 2023

A groundbreaking innovation in steering wheel design, this crystal display seamlessly integrates transparent, full-cut crystals with advanced display functionality. Utilizing the principle of deflection reflection, the display appears embedded within the steering wheel rim—yet remains fully transparent when inactive, preserving a clean, elegant aesthetic. Unlike conventional solutions, the screen is not located behind the crystal but becomes visible through it, offering both functionality and visual appeal. Controlled via intuitive side scroll wheels, this technology enhances the user interface while opening new design possibilities for interior aesthetics, premium customization, and next-generation HMI integration in modern vehicle cabins.

Crystal Head Up Display

Produced in-house | Launch Year: 2023

TheCrystal Head Up Display concept replaces traditional black screens with highly transparent crystals, offering a clean, modern alternative for in-dashboard display integration. Using full-cut crystals with no mirrors, the solution enables brilliant visual clarity through advanced light deflection technology. The crystal's size and shape can be fully customized to fit various display formats, making it both adaptable and visually striking. By merging display functionality with elegant materials, this concept delivers a unique combination of transparency, depth, and visual performance—setting a new benchmark for seamless, crystal-based display integration in vehicle interiors.

Crystal Steering Wheel

Produced in partnership with LEONHARD KURZ, PolyIC, and SP-3 | Launch Year: 2023

The Crystal Steering Wheel introduces a modern, transparent interface for intuitive in-car control. Featuring a curved polycarbonate disc with invisible conductor tracks, it connects seamlessly to touch-sensitive functional crystals embedded in the wheel. These crystals serve as active switches, enabling users to operate displays or vehicle functions with precise haptic feedback via subtle taps. With integrated mode-switching capabilities, this concept combines advanced materials with digital control for a refined user experience. It exemplifies the next evolution of steering wheel design, merging tactile interaction with seamless technology in the cockpit.

Crystal HMI

Produced in partnership with LEONHARD KURZ, Burg Design, and PolyIC | Launch Year: 2021

The Crystal HMI is a cutting-edge automotive HMI solution, combining interactive smart surfaces with elegant design for modern vehicle interiors. Spanning from center console to passenger side, it features touch-responsive crystal with a shy-tech interface—revealing controls only when in use. Available in silver, black, and beige, it integrates touch-activated lighting, a proximity sensor, and a dedicated hazard override for enhanced safety. This puristic concept elevates dashboard user experience and visualizes the future of intelligent vehicle interiors.

Crystal Center Console

Produced in partnership with SP3 | Launch Year: 2021

This Crystal Center Console with Shift Light brings a motorsport-inspired aesthetic to modern vehicle interiors. When maximum engine speed is reached, five transparent crystals flash red—delivering a dramatic visual cue. Designed with a flat surface and faceted backing, the crystals create striking geometric light effects in green, yellow, and red. At the core, a large rhombus-shaped crystal features pulsating red corona illumination and impressive depth with minimal faceting. Touch and proximity sensors enable dynamic interaction, activating the shift light experience. A bold fusion of performance design, interactive lighting, and advanced material integration.

^