Milan, April 21, 2026 – During Salone del Mobile, one of the world’s mostinfluential design events, Swarovski Mobility took part in Car Design Dialogues Milan (CDD Milan), hosted by Car Design News (CDN).Set in the heart of Milan at Terrazza Martini, the event brought together senior OEM designers, automotive manufacturers and innovation leaders to discuss the future of automotive design—with Swarovski Mobility contributing both thought leadership and tangible design inspiration.
For the 2026 edition, CDD Milan introduced a new full‑day format with multiple curated panel discussions, reflecting the growing importance of design as astrategic differentiator in the automotive industry. Throughout the day, Swarovski Mobility actively engaged in conversations focused on emotion, materiality, light and user experience—topics that lie at the core of the company’s design‑driven approach to mobility innovation.
A key moment of the program was the panel discussion featuring Peter Widmann, Managing Director of Swarovski Mobility. Together with international design leaders, he shared insights on how premium materials can shape stronger emotional connections between brands and users and contribute to authentic brand storytelling. He highlighted how crystal integration goes beyond aesthetics, offering functional value through light interaction, intuitive interfaces and distinctive brand signatures—while remaining compatible with OEM requirements for scalability and series production. The panel reinforced Swarovski Mobility’s role as a trusted innovation partner for OEMs and automotive design teams.
Participation in CDD Milan 2026, hosted by Car Design News during Salone del Mobile, underscored Swarovski Mobility’s commitment to emotion‑driven automotive design. By combining strategic insight, material expertise and design excellence, Swarovski Mobility continues to explore how crystal innovation can redefine interior and exterior automotive experiences—supporting OEMs increating vehicles that resonate on an emotional, functional and brand‑defining level. The dialogue continues as Swarovski Mobility brings this perspective to Car Design Dialogues Beijing on April 24, 2026.
