Swarovski Mobility contributed its crystal innovation expertise to the award-winning Emotional Cockpit, developed in close partnership with AUMOVIO. Recognized with the German Design Award 2025 in the “Excellent Product Design” category, this visionary interior concept underscores Swarovski Mobility’s ongoing role in redefining the use of crystal within next-generation automotive design.
The Emotional Cockpit represents a transformative step in vehicle interior design, combining cutting-edge technology with the artistry of crystal craftsmanship. Central to the design are two high-resolution displays enhanced by a vibrant effect coating, positioned behind precision-cut Swarovski crystals. This unique fusion creates a mesmerizing play of light and color, elevating the sensory experience inside the vehicle and demonstrates Swarovski Mobility’s expertise in integrating crystals with digital interfaces.
A highlight of the Emotional Cockpit is the world’s first customizable e-ink trimline spanning the dashboard, enabling unprecedented personalization. This innovation underscores Swarovski Mobility’s vision of creating emotional connections through design, allowing drivers to tailor their environment and experience a deeper bond with their vehicle. The project perfectly illustrates how Swarovski Mobility merges decorative brilliance with functional technology to redefine modern mobility interiors.
The German Design Council jury praised the Emotional Cockpit for its harmonious blend of aesthetics and usability, applauding the seamless interaction and personalization that enhance the driving experience. This accolade underscores Swarovski Mobility’s role in pushing the boundaries of what crystal integration can achieve in automotive design, contributing to environments that are not only visually stunning but also intuitively engaging.
The German Design Award stands among the world’s most respected design honors. As the mobility landscape evolves, Swarovski Mobility remains at the forefront, combining artistry, technology, and collaboration to shape the future of interior vehicle experiences.