Just ahead of the year’s end, Zeekr—an innovative electric mobility brand within the Geely Group—hosted an inspiration event for selected partners and suppliers at the Geely Automobile Research Institute in Hangzhou, China, on December 18, 2025. The invitation‑only exhibition brought together key contributors from across the automotive value chain to exchange ideas, explore future‑focused technologies, and experience premium design concepts in an immersive setting.
Swarovski Mobility was prominently represented with a dedicated exhibition space, underscoring the growing importance of sophisticated interior design and material innovation in next‑generation vehicles. The expansive showcase provided an ideal platform to present Swarovski Mobility’s latest premium solutions, advanced interior elements, and mesmerizing crystal patterns—each designed to enhance emotional appeal, perceived quality, and brand differentiation within the vehicle interior.
Throughout the event, the Swarovski Mobility area served as a creative hub. Visitors were invited to explore how crystal integration can be seamlessly combined with modern mobility design, intelligent lighting concepts, and refined surfaces. Carefully curated displays demonstrated how signature crystal craftsmanship translates into contemporary automotive applications—balancing aesthetics, innovation, and manufacturability.
The exhibition also highlighted Swarovski Mobility’s ability to translate luxury, precision, and storytelling into scalable design solutions. From subtle graphic patterns to expressive feature elements, the presented concepts illustrated how crystal can elevate interior architecture and create distinctive moments of interaction. The focus was firmly on inspiring new ideas for future vehicle interiors while addressing evolving expectations around innovation and premium mobility experiences.
Zeekr, part of the global Geely Group, represents a new generation of electric mobility brands driven by technology, design, and sustainability. The Geely Group’s strong international automotive portfolio includes well‑known brands such as Volvo Cars, Polestar, Lotus, Lynk & Co, smart, LEVC, and Proton, reflecting its broad industry reach and innovation leadership. The event at the Geely Automobile Research Institute offered a unique opportunity to engage with this diverse ecosystem in a forward‑looking environment.
For Swarovski Mobility, participating in the Zeekr exhibition was more than a presentation—it was a dialogue about the future of premium mobility design. The event enabled meaningful exchanges, sparked creative inspiration, and reinforced Swarovski Mobility’s position as a partner for high‑quality, design‑driven solutions in the automotive sector.
As the industry continues to evolve, platforms like this exclusive exhibition play a crucial role in shaping future vehicle concepts. Swarovski Mobility remains committed to pushing the boundaries of interior design, creating emotional value, and inspiring new visions for mobility—one crystal detail at a time.