The Emotional Cockpit

CES 2025: Climb into the Emotional Cockpit

Continental premieres the Emotional Cockpit at 2025 Consumer Electronics Show in Las Vegas - a display concept combining the latest display technology with unique design elements from Swarovski.

The Emotional Cockpit features a luxurious ambiance because of the two displays being framed in Swarovski crystals, which are organically integrated into the dashboard, lending the entire unit a seamless appearance. The control element rises from the center of the dashboard, floats freely in space and acts as the central input unit for the driver and front passenger. 

In addition, the cockpit features the unique “Aurora Borealis” coating to create a distinctive emotive character. Here, light reflections add a further emotional component with a subtle shimmer reminiscent of the aurora borealis or northern lights, creating an atmospheric ambiance immediately upon entering the vehicle interior. 

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